Generally, it is frowned upon if you take someone else's work, mass produce it, and make tons of money. But if you buy the design outright, it is yours to do with as you please. alto is giving you a chance to start your own toy line or just have something cool and rare to look at with his OpenSource 2.0 figure. Entitled "Platform A", there is only one of these in existence in the whole world and if you buy it you are also buying the rights to do with it as you please. Make a million of them, or just keep it locked away in your toy hoard. The choice is yours and for £100GBP, I can almost guarantee that someone is going to be quick to snatch this up when it's made available at ToyCon UK. Start your own factory and put those annoying neighbor kids to work!