There are many ways you can open a brand new store. You could have a local radio station stand out front blaring pop music and giving away concert tickets to performers I would have to Google search to identify. You could give away a year's worth of chicken sandwiches, or dress someone up like Pikachu and give them a sign to spin while dancing dangerously close to traffic. Any of those things are sure to get you a fair amount of attention, but if you're opening up a designer toy and collectibles store you gotta try a bit harder than a new place to buy mattresses would.
PIQ is set to open their new location at Hudson Yards in New York City and they are going big with husband and wife art duo Horrible Adorables. They are hosting a show entitled "Dynamos and Whirligigs", featuring all new whimsical creations. This is also the first time, I believe, that they will debut their brand new 3D sculpted and printed figure that you can see going for a balloon ride in the photo above. Unlike myself, they are obviously not terrified of heights and thus able to enjoy their felt dirigible without working themselves into a bowel twisting panic. I feel I've said too much.
The show opens 5-7pm this Friday, March 15th on the 4th floor of the Shops at Hudson Yards ( 33rd & 10th, NYC).