See, now this is effective toy marketing. I'm lactose intolerant and I suddenly find myself wanting some ice cream. I know the price I'll pay almost instantaneously for it, but it sounds good right about now.
Gary Baseman and 3D Retro are the geniuses behind this photo. To be honest, I'd love this little ice cream dude even if he was sitting by himself on some boring background. His name is Creamy and this glow in the dark version is headed to San Diego Comic Con. They made 200 of these guys and it will run you $55 to get one for yourself. Mr. Baseman will be making an appearance at the 3D Retro booth some time during the convention to sign 'em for you and make chit chat. No word yet whether he will be bringing the model with him or not.